About Analog

date:
2026-06-09 20:15:00 pst
to:
the internet
from:
marcus
subject:
analog

The internet was made for human eyes. When browsing the web, AIs are often forced to choose between cost and accuracy. Analog's web browser transforms webpages into exact, structured records, so AIs can have the best of both worlds. It's a great tool for humans too.

Analog is built on three values:

  1. Agentic delight. We love building things that AIs love. AIs want tools that are easy to use, but they also want tools that are honest. So we care a lot about trust: Analog's outputs are purely deterministic via our magic algorithm, and our SDK tells AIs when other tools are better-suited for their task.
  2. Human outcomes. Behind every AI is a person trying to get something done. So our tools need to help that person, not just the AI. Analog reduces the amount of tokens AIs need to browse the web. Our deterministic output keeps AIs grounded in the truth, which means fewer hallucinations. We also care greatly about being honest citizens on the web: our browsing is recognizable, polite, and respects robots.txt.
  3. Safety. We're building the interface between AI and the internet. AIs are obedient, so we need to make sure obedience is always safe. This is why Analog's response is nothing more than deterministic, structured data. And our view on privacy is simple: what you read through Analog is your business. We don't log your URLs or browsing history, and we never train on your data. Period.

I've spent years leading data teams at large tech companies, and I'll say this: getting bad data is worse than getting no data. We're obsessive about improving Analog's accuracy. If you're using AI to access the web, try Analog. If you see a way it could be better, let me know.

Marcus
Founder & CEO

# team

Marcus Campbell

marcus campbell

role:
founder & ceo
status:
working on analog vancouver --:--
bio:
Has led data & AI teams at several tech companies (one exit, one unicorn). Unabashed generalist. Spare time goes to painting, math, science, and building things by hand. Enjoys change and challenges.
links:
github linkedin
Frankie the cat

frankie

role:
cat
status:
purring
bio:
Former street cat. Now he's a cuddle champ and occasional cookie thief.

# inspirations

Ideas we've borrowed, and where they came from. Credit where it's due. No affiliations, we're just fans.

  • This page's email-memo format: from turbopuffer, which we love.
  • Our animated wordmark: from the poster for Akira (1988).
  • Our website's terminal aesthetic: from terminal.shop. Buy some coffee there!
  • The "Ready, set, internet!" line in our sign-up flow: from 1Password. They make our favourite password manager.
  • Our footer: from teenage.engineering, whose web design we've always admired from afar.